Web Competition Analysis: Why and How to Conduct It Effectively

Web Competition Analysis: Why and How to Conduct It Effectively

Understand your competitors to gain better online visibility.

You have a website and are investing in content creation, but feel like your competitors are "overtaking" you on search engines or attracting more customers? A good web competition analysis helps you overcome this barrier. It gives you a clear vision of what others are doing (good or bad), and above all, allows you to define your own path—more differentiated, more effective.

1. Why do a web competition analysis?

  • Identify the keywords for which your competitors are well positioned.
  • Understand their content strategy, their UX, their offers, their pricing.
  • Detecting what they're not doing is a real window of opportunity for you.
  • Adjust your positioning and actions to become more visible and attractive.

2. Who are your real competitors?

  • Brands or companies that offer services similar to yours.
  • The ones that attract your target customers.
  • Don't limit yourself to the biggest players: challengers can be a wealth of information.
  • Rank them by level of importance (direct, indirect, new entrants).

3. Key axes of the analysis

🔍 3.1 Keywords & SEO

  • Check what keywords your competitors are ranking for.
  • Analyze the quality of their content (length, subject, media).
  • Look at their backlinks, their domain authority.

🖥️ 3.2 Website & UX

  • Test their site on mobile and desktop: smooth navigation? clear menus? acceptable loading time?
  • Identify the strengths: attractive design, visible call to action, etc.
  • Note weaknesses: errors, slowness, missing content.

🎯 3.3 Positioning & offer

  • What is their value proposition? How do they present themselves?
  • What is their tone, their image?
  • What media do they use (blog, networks, videos, podcasts)?

4. How to perform the analysis step by step

  1. Select “5 to 10” relevant competitors.
  2. Use SEO tools (eg SEMrush, Ahrefs, Ubersuggest) for keywords, backlinks.
  3. Visit their site, mobile & desktop, to evaluate UX.
  4. Create a comparison table: strengths / weaknesses / opportunities for you.
  5. Develop 3 to 5 concrete actions to implement to differentiate yourself.

5. Transform analysis into strategic actions

  • Rewrite your content targeting keywords identified as opportunities.
  • Optimize your site for UX & performance, taking into account the weaknesses identified in your competitors.
  • Adopt a clear and differentiating value proposition.
  • Set up regular monitoring to see if you are catching up or gaining an advantage.

🏁 Conclusion

Web competition analysis isn't just a one-time task: it's an ongoing strategic lever . Understanding your competitors helps you position yourself better, communicate better, and capture market share.

At Argonauts Agency, we support our clients not only in website creation and design, but also in audits, analyses, and SEO-UX strategies to outperform the competition.

💬 Would you like us to carry out your competitive analysis together? Contact us for tailor-made support.

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